Lodging contributes nearly $600 billion to U.S. GDP and supports over 1 in 25 jobs in America. Hotels have been hit really hard due to the pandemic, with over 80% of hotel rooms in America being empty. Low-rise resorts and hotels in non-urban areas, such as Montage Hotels, encourage social isolation compared to high-rise downtown hotels.

The US Travel Association released guidelines to ensure travelers’ safety and regain the trust needed for travel to resume. Hygiene and cleanliness are primary issues of consideration. Hotels like Marriott and Airbnb are updating their cleaning policies with technology like electrostatic sprayers with hospital-grade disinfectant and the home rental platform insisting on a 24-hour vacancy period between guest stays.