The Apple store’s black painted plywood transformed into a blackboard, transporting us to an era when thoughts and ideas were captured ‘in-person’ onto erasable surfaces using chalk. This practice can now appear as a stark antithesis to the principles that guide one of the beacon’s of technological innovations’ sets of discoveries, such as communicating across space. A Pew Research Center study on social media and activism found that some 64% of Americans feel that the statement “social media help give a voice to underrepresented groups” describes social media very or somewhat well. Larger majorities of Black Americans say these sites promote important issues or give voice to underrepresented groups, while smaller shares of Blacks feel that political engagement on social media produces significant downsides in the form of a distracted public or “slacktivism.”