Strip malls provide access to stores such as Foot Locker, whose purpose is “to inspire and empower youth around the world, by fueling a shared passion for self-expression and creating unrivaled experiences at the heart of the global sneaker community.” Sneakers have been part of the discourse on racial divide, seen as exploitation of young Black men by footwear companies, both as icons and as consumers. Blacks or African Americans spent an average of 5.73 hrs/day on leisure and sports activities in 2018 (5.28 for Whites and 4.82 for Hispanics). In addition to stores in diverse neighborhoods, the company’s commitment to diversity is shown by talent recruitment, Black History Month and investments in Black-Owned Footwear Design Academy Pensole, Inc. After George Floyd’s death, the company committed $200 million toward enhancing the lives of Black team members and customers.