Boards with the message “Kids upstairs” communicated the 38% of households with children under the age of 18 that live in the area, a considerably higher number than the 23.3% in the city overall. Close to 44% of the residents in this part of East Lake, between Phillips and Powderhorn neighborhoods, is Black or African American. Almost 39% are below the poverty line and 72.4% are renters, compared to 49.5% for the city overall.