The Lincoln Park business district is located in a predominantly poor, minority area of Duluth and yet city parking meters line the street of shops. Mayor Emily Larson is working to eliminate meters which she sees as an unnecessary financial burden on the poor and one that sends the message that this is a place to get in and out. She hopes that the city will reinvest in this neighborhood with the basic services its population needs like laundromats, salons, and coffee shops, important facets of local economic development and ways to emphasize a city’s uniqueness, both as an overall “branding” strategy and to attract visitors to downtown (Grodach & Loukaitou‐Sideris, 2007). The Mayor states that the city has the opportunity to provide, “the stuff that a commerce-based business district [needs], but that maintains the values of a working neighborhood.”