Bemidji Ojibwe Language Project is enacted by more than 150 area businesses to support the Ojibwe community and showcase Bemidji’s diversity–12.32% of Bemidji’s population is Native American. The project created a movement among local business owners to include meaningful phrases from the Ojibwe language on signage. According to Michael Meuers and Rachelle Houle (two volunteers who started the initiative), while three Native American communities are situated in Bemidji, not many connections between these communities and local residents were created in the past. Celebrating the Ojibwe language through store signage helps Native Americans feel more welcome and enables non-Native residents to learn about the Native culture and traditions.