Brooklyn Park has a sizable amount of undeveloped land that they using to recruit global companies who are looking to relocate or expand. “Locating [in] a place that is used to having diversity means it makes it easier for [businesses] to recruit people from other countries because [when workers] get here, it’s more likely they’re going to feel more welcome or not feel out of place, cause you walk around our streets that, you know, diversity is everywhere,” reflects Mayor Lunde. In 2013, Medical device manufacturer Olympus Surgical Technologies announced Brooklyn Park as the site of a new manufacturing and research and development facility. The city has positioned itself as a welcoming enclave for diverse business, receptive and inclusive of varying needs, opinions, and ideas for developing their community as a destination for diversity.